Mollie Jenkins Pottery

Matching a potter’s brand to her stunning work

Brand Strategy / Visual Identity — Columbus, Georgia

Brand Evolution

Where Mollie Jenkins Began…

Mollie Jenkins has been throwing clay since her senior year of high school. She started with just dinnerware and though every piece she made was stunning, it also had an everyday, comfortable feel. Like a favorite pair of blue jeans; you just don’t reach for anything else! She started expanding her product lines into other household items and her brand no longer fit the refined, “whole house” vibe she was producing in her items.

Where Mollie Jenkins Is Headed… 

In exploring the visual direction for her brand, our biggest goal was to keep the homey feel of her early work, but add the high-quality elements and beauty of her full collection. We wanted to keep it all simple, but bring it up a notch. Mollie’s pieces are timeless and her brand needed to match that feel. We went with a unique serif type and fresh color palette to convey those feelings of home and familiarity.

Brand Keywords

Comforting — Sustainable — Homey — Functional

Target Audience

Ashley, 35, is a stay-at-home mom with two kids, ages 5 and 7. She teaches part-time at a local yoga studio and loves to host dinner parties in her home. She is all about a natural lifestyle and tries to keep “commercial” things out of her life. She shops at local boutiques and grocery stores as much as possible and values simplicity, quality time, and celebrating the little things. She probably found Mollie on Instagram or through a friend and loves being able to support someone local while decorating her home in something that fully aligns with her values.

Visual Rationale

Mollie’s brand was designed to feel organic, balanced, and timeless—a direct reflection of her work. The serif font conveyed the high-quality, lasting nature of her pieces, and the curvy customizations of the font are a nod to the curves of pottery. The sans serif “Pottery” softens the logo, striking a comfortable balance. The marks and colors follow that lead, being both refined but comfortable.

If you’ve made it this deep into our site, you probably already know that collaboration is our favorite. This project was a team effort with the help of Morgan Duke on brand photography.