Classic Travel Connection
CLASSIC TRAVEL CONNECTION | Birmingham, Ala
Services: Brand Strategy, Messaging, Branding, Collateral, Web Design & Development
Classic Travel Connection creates customized travel experiences fueled by the traveler's passions and interests. Through personalized services such as one on one support and destination specific expertise, they offer affable guidance alongside the technical steps to guarantee their client’s next adventure is one for the books.
Company-wide, Classic Travel Connection’s target audience is composed primarily of middle class families and couples looking for a getaway, where Christen’s target market aligns more with working upper class individuals and companies. Where these groups disposable incomes differ, their values do not. Both groups value quality time, relaxation, and shared experiences. They are romantics who find beauty in the world at large and recognize the benefit in investing on an unforgettable holiday for themselves, their loved ones, and their companies. Both groups are looking for someone they can trust to deliver at a high standard their wants and wishes at a price they see as valuable.
Earning trust, dependability, and confidence from clients matters deeply and we wanted the visual branding to set the stage for those feelings as Classic Travel Connection builds relationships with clients. We also wanted to create a brand that felt personalized and memorable while still maintaining simplicity and all while opening the door for couples, family, friends and singles to experience the world in a way that best suits them. The primary logo was designed with two sans-serif fonts to communicate the modern and relevant travel approach, with the “Classic Travel” typography establishing the incredibly high quality that CTC offers. We used their new tagline in the logo to clearly differentiate CTC from other agencies and earn trust from the beginning. We developed custom icons to accompany the logos in order to soften the brand and reach the most modern audience.