InStrength Consulting

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INSTRENGTH CONSULTING

Fredricksburg, TX

Services: Brand Strategy, Logo Design, Collateral, Squarespace Design & Development

BRAND OVERVIEW:

InStrength Consulting is a strategic consulting group committed to drawing forth the core identity of your team to establish purpose and drive growth based in Fredericksburg, Texas. With 20+ years of business experience and a vision for individuals and companies to grow from a place rooted in their strengths, identity, and purpose, they seek to set their audience on the path to success.

 
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TARGET AUDIENCE:

InStrength’s target audience is small to mid-sized business owners and senior managers, ages 30-60. They are entrepreneur-minded and likely graduated with a business degree, some having obtained an MBA. Some profit on a sustainable yearly revenue, but they desire to grow; while others are struggling to meet their margins. Both groups
are driven entrepreneurs committed to their roles, but lack the core identity to build an intentional road map to grow and motivate their team. They recognize their need for an outside voice and seek your services to breath new life and a strategic competitive approach into their working team. They value learning, development, and growth through one-on-one mentorship and small group workshops.

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BRAND CONCEPT:

We were inspired first by the elements of nature such as the rings of a tree and the flow of water onto a shore and then by the geometric lines found in modern industrial architecture. This inspiration led us to a balanced design communicating a natural modern approach to personal and professional growth for your target market of small to mid-sized business owners. We chose a sans-serif font to communicate their modern focused approach to consulting. A deep shade of blue acts as the primary color to communicate stability and trust, while the orange communicates enthusiasm and strategic growth. The four lines making up the ‘N’ create arrows as an ode to the direction found in discovering one’s core identity.

ORIGINAL MOOD BOARD:

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COLOR PALETTE:

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WEB DESIGN

When we planned out the strategy behind the new InStrength Consulting website, our biggest aim was to keep messaging clear and concise while balancing the simplicity with interesting geometric details— just like the branding. We used the custom icons from the branding phase to represent home page elements and used the tagline overtop geometric shapes and elegant corporate photography. In the end, the site turned out to be incredibly custom but user-friendly. We loved working with Carson to bring the InStrength vision to life!

 
 
 
 
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Love this brand and want to create one like it? Let’s work together!

Lydia KerrBrand & Web Design