Everest Strategies

 
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EVEREST CREATIVE STRATEGIES | Atlanta, GA

Services: Brand Strategy, Logo Design, Digital Graphics, Custom Icons

BRAND OVERVIEW

Everest Creative Strategies is a full-service consulting agency for startups and small businesses. They’ve been around for quite some time under a personal brand name, but the owner wanted to step up her game significantly and invest in high-end branding to better target her clientele. We had a blast working with her on her branding, messaging, and custom icons!

While Everest is female-owned, over half of their clients are male business owners, so we wanted to ensure our branding targeted a gender-neutral audience. The darker color scheme and modern text was key. While mountain iconography was the best fit for the brand, it was important to us that it not stray too far into the outdoor industry (as it’s obviously not). The line work we landed on characterizes the crisp modernism of the brand and was able to tie in the simple custom icons perfectly. We’re so excited for Everest’s launch and can’t wait to watch their company grow!

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Love this brand and want to create one like it? Let’s work together!

 
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