Los Angeles, CA
Email Marketing Design
I have been waiting a long time to get to launch this one and I am over the moon that the day is finally here!
Hanna launched Sotela in 2016 out of her home in LA after dreaming of an ethical clothing brand that fluctuated with women's bodies. She's built an incredibly successful business over the past two years, but wanted to put some more intentionality into her brand before the launch of her third collection. After a beautiful rebrand with Drop Cap design, thoughtful messaging with Robyn Young & Co, and a photoshoot with Gray & Elle, I got to dive in with her and tie everything together through her new website and email campaigns.
In our strategic planning leading up to the site design, our biggest goal was to convey a welcoming and relatable atmosphere for women as they shopped Sotela's pieces online. The biggest way we ended up doing that is through soft overlays in their new brand colors on the web and email banner images. We wanted the product images to pop more, so we left those alone, but the pastel coloring across the full-bleed pictures really pulled everything together.
Getting to work with so many creatives during this rebrand was a blast, and Hanna's new collection is truly a work of art.