HAAA

 

HAITIAN AMERICAN ASSOCIATION OF ALABAMA

Birmingham, AL

Brand Experience

When I was in a sophomore in college, I went to Port-au-Prince, Haiti by myself for two and a half weeks. I didn't know a soul, didn't speak one word of the language, and had no idea what I would even know when I got there. Those two weeks flipped my life upside down, and when I came home, I began taking Haitian Creole classes. By the time I graduated, I'd spent four hours a week for three years in a classroom with my tutor Oliver and my teacher/Oliver's mom, Mrs. Barreau learning to speak Creole, but by the end of my college career, we had become deep friends. When the Barreau family reached out to design their branding and website for the Haitian American Association of Alabama, I was beside myself. 

Our goal with this brand was to establish something timeless that would speak primarily to Haitians, but also to Americans as well. The colors of the Haitian flag are a deep red and blue, so we were excited to represent their country in the brand itself.

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