Frequently asked questions

WHAT KIND OF BUSINESSES DO YOU WORK WITH? +

I work with all kinds of small businesses; however, I specialize in fair trade businesses and other ethical, sustainable companies. Above all else, I value like-minded clients who trust my creative direction and are looking to invest deeply in their businesses. If you have any further questions about if we’d be a good fit, I’d love to set up a time to chat with you!

HOW LONG WILL MY PROJECT TAKE? +

The branding process takes roughly 4-6 weeks and additional weeks are added from there for packaging, websites, and other features. I send a detailed timeline with each proposal so you’ll have a clear time estimate before you even sign a contract.

I ALREADY HAVE A LOGO. CAN I HIRE YOU TO DESIGN JUST MY WEBSITE? +

Because of my firm belief in strategy, in consistent design, and my overall process, I rarely take on web-only clients. However, if you have in-depth brand elements already in place and would like to work together on a website, please reach out and we can chat through possible options.

DO YOU OFFER PAYMENT PLANS? +

I sure do! As a small business owner myself, I know how cash flow can go at times and never want finances to prevent you from a project with us. I do require a deposit to book a project, but an happy to work on a variety of payment schedules.

WHAT DOES ‘BRAND STRATEGY’ ENTAIL AND WHY DO I NEED IT? +

Hey, glad you asked. My brand strategy process is the most vital step of my process— it provides specific direction for your business, tells you what customers and clients to target, and gives you the tools to do so. We dive in deep to your target audience, your brand messaging, your ability to profit, your competition, and so much more. Feel free to view a recent example here!

CAN I GET JUST A LOGO? +

This question plays right into the one above, but in short, no, I do not offer just logos. I believe in strategic and holistic design so that your brand is represented well and in countless ways— through colors, fonts, primary and secondary logos, brand marks, brand messaging, and more. If you're looking for just a logo, I'd suggest shopping around for pre-made logos on Etsy.

DO WEBSITE PACKAGES INCLUDE HOSTING FEES? +

You can view a full rundown of my packages here, but know that external website fees are not included. Because domain and hosting fees are paid on a rolling basis (typically annually), it's much simplier for you to put that on your card from the beginning. I do; however, offer a 20% discount on the first year of hosting fees for all of my web clients.

ARE YOU A COPYRIGHTER? +

I'm not a copyrighting agency by any means, but messaging guidance and direction is a huge win for my clients. Brand messaging includes a tagline, elevator pitch, mission statement, vision statement, and overall brand summary. For more details, feel free to view a recent example of brand messaging here.

WHAT IS THE ONE CONCEPT METHOD? +

At Telltale Design Co, I believe that using my design education and experience combined with our in-depth strategy research, I am able to best choose the direction for your brand. I welcome and invite clients to provide feedback through two rounds of refinement, but know that if I was to give you a choice between three logos, your own personal opinion would likely overshadow what’s actually best for your brand. I’ve also found that when I am able to chose the direction that best suits your brand and run with it, that one concept receives my full time and attention rather than splitting time into creating several equal logos. Because of all of the above, I’ve chosen to design one incredibly strong logo package and refine it from there until the perfect brand has been achieved.

WHAT IF I DON’T LIKE MY ONE CONCEPT? +

Because of my many conversations with you, in-depth research, and our intentional strategy, design concepts almost always get approved. With that, our two included rounds of refinement create space for any necessary tweaking to ensure the final result is the perfect fit for your business. If for some reason, we discover we need to go a totally different direction, we'll work together tto comprimise time, but any additional hours will be billed at my hourly rate of $100/hr.

DO YOU OFFER RUSH SERVICES? +

Because of the value I place on my process, I don't offer rush services. If you're on a strict timeline, let me know and I will do all I can to meet your needs!

ARE THERE ANY AVAILABLE DISCOUNTS? +

I offer occasional promotions that will be posted on my Instagram or at the top announcement bar on my website. Additionally, I do offer a non-profit discount so be sure to let me know if that applies to you.

CAN I DO A BRAND STRATEGY SESSION WITHOUT A LOGO? +

Yes! I offer brand strategy a la carte starting at $1,000 as well as creative direction and business coaching services for $300 per session. It’s a great starting point if you’re not ready for a brand overhaul just yet!

WHAT HAPPENS IF MY PROJECT GOES BEYOND THE ORIGINAL SCOPE? +

We’ve worked diligently to determine what works best for us and for our clients and projects rarely go above what is specifically detailed in this guide and our initial proposals; however, should the situation arise, you will be billed at our hourly rate of $100/hr. We’ll do our best to give you a time estimate so you know what to expect!

WHAT IF I KNOW EXACTLY WHAT I WANT? +

Because of strategic process and in-depth research, I don’t work with brands who have a specific logo in mind. I do; however, value your opinions and knowledge of your company and keep those in mind during the design process.