3 Vital SEO Tips
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Ah, Search Engine Optimization. It’s one of the most vital components of any successful website, but hiring an SEO expert is no cheap investment. Today I’m thrilled to be sharing three of the most basic tips so that you can kick-start your SEO with a do-it-yourself approach.
If you’re unfamiliar with SEO and why it matters, here’s the deal: it controls how easily and often people can find your website. Hop on over to the internet, and do a quick Google search for your business name. What do you see? If you’re not showing up at the very top, you’re probably lacking in the SEO department.
Ready to change that?
1) Google Business
If you’re not already using Google Business, this is one of my go-to’s. As a matter of fact, there’s a whole blog post I recently wrote about it right here. Basically, you want to utilize this. It’s a free tool that immediately boosts your search engine rankings and allows potential clients to find you both directly (searching your business name or location) or organically (searching “Graphic Design near Me” or something similar).
2) Site Title
If you’re using Squarespace, some new updates have made SEO easier than ever. From your user page, go to Marketing > SEO to pull up the editing tool. Under your site title, you’ll want do type your business name with a brief description following it. For example, mine says “Telltale Design Co. | Strategic Logo, Brand & Web Design”.
If you’re not using Squarespace, your web host should have a similar input section where you can create a specific and searchable site title.
3) Meta Description
Right underneath the Site Title box, you’ll see a box titled “Meta Description”. Here, you’ll want to input a 50-300 word summary of your company with intentionally-selected keywords. Make sure to include things like your business name, industry, services, location, and anything else that you want to be especially searchable. Below that box, you should see a search engine preview like this:
Save everything you’ve just done, clear your search history, and head back over to Google to search your business name again. You should receive instant gratification here with your Google search matching against the preview from Squarespace. You can also dive into a full report of your SEO using the handy tool right below.
After you hit the basics, it’s time to move into site titles, keywords, and headings, but I’ll share more on that next time. :)
Happy SEO-ing, friends! Listen to this playlist while you work for some springtime jams, inspired by sunny mornings in Colorado.