Using Google Business to Grow Your Web Traffic
If you ask me, Google Business is one of the ultimate tools to bringing volumes of traffic to your website, regardless of the size of your business. Google Business is a totally free resource that boosts your SEO (Search Engine Optimization), provides credibility, and help potential clients discover you.
When you search your company name in Google, your Google business profile pops up in the right hand sidebar. Because Google wants to promote Google tools, it automatically recognizes a Google Business page as something that should appear at the top of the search engine. It’s a great place to collect reviews, display your office hours (even if you don’t have a physical location), your phone number, and your website. You’ve probably seen millions of Google Business results before when you’ve searched for restaurants, hotels, services, or things to do in your area.
One of my favorite perks about using Google Business is the reverse search options that it provides for potential clients. If a client searches “Graphic Design Near Me” in my hometown, I’m one of the first to pop up in their search results. I serve clients worldwide, but it’s better to keep things specific with Google Business, so I view it as a great opportunity to bring in local clients.
If you don’t have a physical location (like me!), you can set up a “Service Area” that tells customers the general area that you’re located in. I have mine set for a 100 mile radius around my hometown.
The more information you provide when you’re setting up your account, the better and the more frequently you update your account, the higher you’ll appear in search results. I included 5 different “business categories” when I created my account and I update my pictures to reflect my most recent work several times a year.
Reviews also play a big role in your SEO, so with every client that I work with, I ask them to leave me a review on Google if they’re willing. While plenty of clients never get around to it, the ones that do truly make a big different. I’ve collected fifteen review from past clients thus far, and with every new review, I find myself ranking higher and higher in various direct and organic searches.
The Insights on Google Business are super helpful in showing what you’re doing well, what you can improve and tweak, and how your clients are discovering you. In the “Insights” tab, you can tell exactly how many people have searched for you and separate them into direct searches (someone searching exactly for your business name) or organic searches (when customers stumble upon your business when searching for a category, product, or service). From there, you can even tell exactly what keywords people were using to search for you so that you can market yourself to better reach your target audience.
All in all, Google Business has helped directly bring in several local clients for me each year, but also indirectly brings in various other clients through ranking me higher in search engines. It takes 15 minutes to set up and I maintain it for just a few minutes each quarter, so it’s a no-brainer if you ask me. Doesn’t get much better than free SEO and free project leads!