3 Things to Consider when Designing a Website
Ah, web design. Everybody knows it matters, but not everybody knows what matters or why. With social media these days, it’s easy to push your website to the back burner or at the very least, throw up a templated site yourself. It can’t be that complicated, right? Wrong. I’m excited to share three of the biggest things I believe should be considered for beautiful and functional web design, regardless of whether you decide to go the DIY route or hire a web designer.
ONE: STRATEGY & YOUR TARGET AUDIENCE
Everything we do at Telltale Design Co filters through the lens of strategy and designing a website is certainly no different. When designing a website, the very first step is to think about your audience. What are they like? What do they value? What are they looking for? For example, if you know your audience is a young, millennial audience, that leads you to assume a vast majority will view your website on your phone. With that, you can prioritize your mobile site design. On the flip side, if you know your audience is middle-aged, you can assume that a very straightforward and traditional site design will speak to them most effectively. Before every website we design at Telltale, we conduct a thorough strategy session, diving into exactly who our target audience is, what the purpose of the site is, the tone of voice we want to use, and then design every detail with that audience in mind.
Content simply refers to the combination of your copyrighting and imagery, the two biggest components that your audience will fixate on. The words on your website should be clear and concise as well as leading your audience to do something— hire you, email you, buy your product, or whatever it may be. When you’re writing your website copy, it’s important to include at least one Call to Action (or CTA) on every page. I suggest hiring a copyrighter for the task regardless of how confident you may be as a writer yourself. I graduated with a degree in Journalism and Mass Communications, but I can assure you that I’ve booked clients because of my copywriter’s expertise writing websites. In the same way that a professional copywriter can truly change the game of your website, professional photography is an absolute must. Stock photography and iPhone photography look cheap and even if you provide the most high-end product, poor imagery of said product devalues your website big time.
THREE: SEARCH ENGINE OPTIMIZATION
Search Engine Optimization, otherwise known as SEO is why everyone should consider hiring a web designer. It’s difficult to DIY and it’s a make-it-or-break-it factor in any website. SEO dictates how often your website shows up in search results, what for, and how far down on a search engine it appears. This includes things like page titles, page headers, incoming and outgoing links, the amount of content on your website, the order in which you arrange things, if your site is functional on mobile devices, and the list goes on. They don’t miss a thing. If you want to get an idea of how you’re doing in the SEO world, run a quick test on your website to see how you rank amongst search engines.
If you have the big three down and are looking for a new task to increase your website traffic, move onto marketing and advertising. :) Cheers, friends!