Our Business Story

When we asked what you wanted to see on our blog, 65% of you said you wanted to hear more about real life and our business story. You can read the basics on our About page, but we wanted to dive in a little deeper to where we started, where we are now, and how we got here.


For as long as I can remember, I’ve loved looking at logos, analyzing where they come from, and trying to figure out what was going through the designer’s head at the time of design. I’ve also designed random certificates, Christmas cards, and birthday party invitations since I was in kindergarten, but I’m pretty sure my mom and my grandmother were the only two people who actually liked my stick figure drawings. Needless to say, creativity has always come relatively naturally to me, but I never imagined I’d be sitting in the design chair like I am now. 

Rewind about two years ago and my then-boyfriend’s brother had just proposed to his girlfriend. They were on a pretty tight budget for their wedding, so Collin (then-boyfriend, now-husband) suggested they ask me about designing their wedding invitations and passively mentioned that he could see me doing more creative work one day. So, just merely for kicks, I designed Austin and Keeley’s wedding invitations. A few months later, Collin proposed to me and so I designed our wedding invitations, and after the second round of invitation design, I realized it was a creative outlet I loved, but I graduated college, got a full-time marketing job, and never even considered the possibility of a freelance life. 

While I was working as the marketing communications manager (for by the way, one of my dream companies), I had several friends of friends and random acquaintances approach me about designing their wedding invitations, blogs or logos for new businesses. The more I did it, the more I loved it. At the same time, my marketing job was allowing me less creative space than it had when I started, so I began to crave the creativity that designing allowed me. In December 2017, I created a little instagram account called “LK Creative” and shortly after, a thrown together logo and website. With those things in place, I begin to get more inquires, and started to dive a little deeper into the strategy offerings, further design education, etc. I had majored in Journalism and Mass Communications with a concentration in Public Relations (mouthful, I know), so I’d taken a few visual arts classes, but wanted to step up my game. 

After a few months, I re-defined my target audience and came to the conclusion that I wanted to work with small businesses on branding and websites and ditch the wedding invitations and other random projects, so I conducted a much more thoughtful and intentional branding session with myself, changed my name to Telltale Creative, and started to get all my ducks in a row.

From there, my inquires started to fill up, but I was still working full-time in marketing and wasn’t sure I wanted to leave that job. However, when I realized pursuing my newly found creative dream was actually possible, I made a deal with myself: when I could match my income, I could leave my job and chase after Telltale. So, I booked as many clients as I could and every day when I got home from work, I went right back to work with my Telltale clients. In addition to that, I spent hours on end creating branding for fake clients, invested in business coaching with another designer, determined my offerings, fine-tuned my process, and boosted a couple posts on Instagram. Sure enough, I matched my income pretty dang fast which I contribute hugely to my diligence to post on Instagram, my Google business account, and my husband continuing to tell me that what I was doing wasn’t crazy. In June 2018, I left my job to jump into full-time with Telltale only 6 months after that first Instagram post as LK Creative. 

So here I am, two months of working for myself under my belt, with a waitlist of clients until November of this year (three months down the road)! I’m not going to lie, I have worked my dang tail off this year, but goodness, has it paid off. The hustle is real and it’s how I got here, but the resting part is just as (if not more) important. More on that later... 

If you’re an entrepreneur yourself, I’d love to share your story. I’ve made so many virtual friends through this journey, so keep ‘em coming. Send me a happy email or Instagram DM to say hey. :)


BusinessLydia Kerr